MAY 4 & 11 10am (US Central)

Market Training

To honor the great work that goes into training programs (and the learners courses are designed to reach), it behooves us as leaders of the learning function to make sure that work gets seen and heard. This course provides the strategy and tactics to make that happen.
 Groups of 4 of more, email for discounted rates.
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  1. Analyzing personas
  2. Recruiting champions 
  3. Constructing powerful testimonials 
  4. Telling the story of  training programs 
  5. Building campaigns

Unlock the process

A series of exercises help you unearth exciting new ways of marketing training. That's's hands-on! 

Learn from peers

In breakouts and in the main room, you'll learn what's working well for others and share your own insights. 

Create a strategy

You'll plan a comprehensive marketing strategy that will reach your learning audience right where they are. 


Session 1 (3 hours)
Using a case study, the group will review a training program and the learning audience profile, making choices along the way of how to best market the program through available communication channels and...of to tell the story!
Set aside a few hours between sessions to finish building out your marketing strategy for the case study...or for a project of your own! Share your work here on the school site for feedback from peers. 
Session 2 (2 hours)
We'll review your sample marketing plans, discuss challenges and set you up for successful implementation!
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More courses & workshops for you...and your team.

Rocket your productivity, effectiveness and development to the story level!

Rance Greene

Rance Greene formed and the School for Story Design for those who struggle with storytelling at work. His methodology—Story Design—gives leaders & talent development pros a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps leadership and TD teams discover that they are uniquely equipped to tell the best story for their audiences. Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.

Patrick Jones - Course author
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