For instructional designers, developers and L&D leaders committed to humanizing every aspect of the learning experience. 
"We can influence the culture of work by the way we design learning experiences, lead our teams and communicate with stakeholders. Speak the language of people...stories...fluently. 
Rance Greene
Story Designer and Owner of and the School of Story Design

The Instructional Story Design Experience

Instructional Story Design in practice.
A 6-week blended learning experience for instructional designers.

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What's in this for you

Story-Based Instruction

Our courses are designed to immerse you in stories as you learn and practice Story Design.

Storytelling Community

Connect with a vibrant community of professionals committed to humanizing the workplace and dedicated to sharing stories that make a difference. Participate in discussion groups and live sessions with Rance Greene.

Storytelling Tools

Our worksheets, guides, and tools are designed get you on your storytelling feet quickly. 

Earn ATD Certification Points

School of Story Design has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. 
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Courses just for L&D professionals

Design, produce, facilitate...the Story Design way...and connect with other professionals who are committed to humanizing L&D. 

What our students say

"Rance’s phenomenally creative leadership brought our vision of meaningful story-centered training
to life."

"...insanely practical, but also fun and easy to produce. Rance's Story Design methodology was enlightening, to say the least!"

"Where I once saw bullet points, I now see dialogue... Highly recommend Rance’s expertise to take your training to the next level of awesomeness!"


Stay on the cutting edge of Story Design

Transform the learning experience. 

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