Instructional Story Design

There's a certification for that? Yep!
Practitioners of Instructional Story Design possess unique capabilities that bring stories center stage in training. can officially receive the credentials as a Certified Instructional Story Designer!
Write your awesome label here.

The Path To Certification

Each phase of certification is completed sequentially. 
Phase 1

The Experience

A blended learning experience where you practice Story Design from discover to design to development with other instructional designers from around the globe. 

Goal: Practice each step of the process using a case study. 

Phase 2

One-on-one mentorship

Build a course using Instructional Story Design for work or your portfolio with one-on-one coaching from author, Rance Greene, at each stage of design and development.

Goal: Demonstrate proficiency of Instructional Story Design

Phase 1 must be completed before Phase 2 begins.
Phase 3


A written exam, and a reflective write-up on the mentorship experience to solidify the skills you've gained and celebrate the work you've accomplished. 

Goal: Prepare for your future as an Instructional Story Designer.

Certification is just the beginning of a long-standing relationship with the School of Story Design. See the FAQs below regarding re-certification. 

Write your awesome label here.
Badge of excellence

Why is this for you?

You may have read the book, Instructional Story Design, taken the workshop or attended a special session with Rance Greene, the creator of Instructional Story Design and want to deepen your storytelling abilities. Certification prepares you to handle stakeholder conversations, SME interviews, and design/development challenges specific to your situation. The certification means that you are equipped to consult, design and unearth the best story for your learning audience. In addition to the badge, the credentials and the one-on-one mentorship, you'll also receive on-going support to sharpen your Story Design skills. 


How much is the certification?
The fee for Phase 1 (The Experience) is $850. The fee for Phase 2 (Project-based mentorship) is $655. There is no fee for Phase 3 (Assessment).   
Can I earn credentialing points for my CPTD or APTD? 
Yes! The School of Story Design has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. The Instructional Story Design Experience (Phase 1) qualifies for a maximum of 12 points. One-on-one mentorship (Phase 2) qualifies for a maximum of 10 points.
What kind of support will I receive after I'm certified? 
The School of Story Design has a vested interest in maintaining the integrity of the certification and investing in its certified designers. Attend the bi-annual Instructional Story Design Roundtable and learn from other Story Designers. Got a course that you're proud of? Let us know and we'll arrange for a special showcase of your work to get feedback from other designers and from Rance. You'll also receive the latest resources that will help deepen your skills. 
Do I have to get recertified? 
The School of Story Design views recertification as an opportunity to increase the skills of its designers and provide valuable feedback on their progress. On the anniversary of certification, Certified Instructional Story Designers submit a progress report to the school. You'll receive personalized feedback geared to keep taking your design skills to the next level.  Recertification is $95/year. 
Are there any additional fees?
Nope. It's required that you complete Phase 1 (The Instructional Story Design Experience) first to practice the basics of Instructional Story Design. If you decide to continue with certification, you may purchase Phase 2 within a year of completing Phase 1. Fees increase slightly year to year. Annual recertification is $95 (see question above). 
How long does it take to become certified?
Phase 1 is a 6-week cohort. Phase 2 is customized to your needs. Candidates may complete the capstone for one-on-one mentorship within three months or up to a year. You'll meet with Rance to talk through a schedule that works best for you.
How will this certification benefit me?
It's more than a line item on your resume. Yes, you can share the credentials on your LinkedIn account, but the best benefit is that you (and your training) will connect quickly with your audience. If you're looking for work, you'll have a unique story to tell L&D Managers who want next-level instructional designers. Instructional Story Designers have the distinct advantage of humanizing the learning experience from the first interviews with stakeholders and SMEs to designing and delivering story-based training that increases learning transfer...and your learners will love you for it. 
Can I certify my whole team?
Yes, teams benefit greatly by going through certification together. Contact us at to get started. 
Created with