The Instructional Story Design Experience

For instructional designers committed to humanizing training.
A 6-week cohort designed to give ID's practice with each step of Instructional Story Design. Join a group of global designers  and bring your training to life, one step at a time. 

It's blended learning at it's finest. 
  • 3 live virtual meetings with Rance Greene, author of Instructional Story Design.
  • 9 chapters of action-packed learning with state-of-the-art elearning courses, videos, job aids and templates. 
  • Coaching on key assignments throughout The Experience. 
  • 15 Barrier Breakers to help overcome common challenges to implementing Instructional Story Design. 
  • Community discussions throughout the 6-weeks. 
  • Capstone project with personal feedback to take your instructional design skills to the next level. 
Grow your skills to:
  • Consult stakeholders and SMEs
  • Analyze for action
  • Design relatable characters
  • Build stories with strong conflict
  • Train with stories 
  • Produce stories using the tools you already own.
Write your awesome label here.

Teams of 4 or more contact us for group discounts. 
©2024 Need A Story

What people are saying about The Experience

Arleen Lafuente

Principal eLearning and Development Consultant
"The eLearning design was the best I’ve seen in all my years in the industry – both in visual design and its pedagogical value. The course takes you through the whole journey of needs assessment through to delivery of the product to let you experience the project lifecycle in full. I highly recommend this for both new and seasoned IDs. It will be one of your best investments for your professional development as an ID."

Ray Handley

Learning, Development and Capability Specialist
"Truly an experience! This course is a must for anyone in Learning and Development looking to make an impact on their learning design. Rance and the School of Story Design team have created a course that will take you to the next level, no matter how experienced you are. Story Design is a proven approach, and after taking this course you'll be changed for the better as a designer and developer of learning content."

Karin Rex

Instructional designer, eLearning developer, Virtual facilitator | Professional writer
"I wholly recommend this course! Rance and team have done an exceptional job in crafting an engaging experience. You WILL become a strong storyteller."

Teresa Moreno

Learning Experience Designer
"Are you looking for a hands-on opportunity to level up your InstructionalDesign skills? Do you want to humanize learning by bringing stories to life?

I absolutely recommend Rance Greene's Instructional Story Design Experience. It's practical, easy to follow, and FUN."

Phil Follett

Senior Digital Training Manager
"Having been a tester for this course I know ID's are in for an amazing time. This course is absolutely fantastic. The most complete course on story design I have come across and the only one on Instructional Story Design anyone should consider doing. This is a brilliant course."

Teresa Diaz

Instructional Designer
"I was blown away by the seamless way the course strategically weaves the dynamic elements of instructional story design for the learner with engaging original media and interactivity, effective metaphors and strong dashes of humor throughout the course's narrative thread. Take advantage of this experience to level up your ID toolbox with human-centered story design that makes an impact!"

Dr. Alaina Szlachta

Founder & Lead Learning Architect
"This program is a wonderful model of instructional design best practices (and teaches story design in a fun and practical way)! This question … “What observable ACTIONS need to be done?" is sorely underemphasized in much of instructional design today. Emphasizing actions is central to Rance's Story Design Course and that is why I believe it's such a useful development opportunity for instructional designers.

Jahan Kay

Learning Designer and Developer
"I can't recommend this course enough. Rance Greene and his team have created a fantastic cohort-based course that not only teaches Story Design but also how to create impactful, learner-centered training and learning experiences."

Marni Levett

Global Growth Education Partner
"For anyone on the fence about enrolling into this training, don't hesitate! It's AMAZING! Not going to share any spoilers, but you will NOT be disappointed!"

What's included?

For candidates of the Instructional Story Design Certification, this course fulfills the requirement for Phase 1. 
Write your awesome label here.

Click each tab

State-of-the-art eLearning
Live touchpoints
Abundant resources

Elearning that will blow your mind!

Awesome video

Professional animated videos simulate conversations, provide concrete connections to skill-building and...a lot of laughs along the way. 

One-of a kind activities

You'll be interviewing stakeholders, gathering information from SMEs, designing and developing a story for training based on your analysis. It's as close to real life as eLearning can be!

Practical application

At each step of the process, you'll complete short assignments that lead up to the capstone project of a finished story for training and a story-based course. 

Robust support to help you reach those goals!

Practice and feedback

Each chapter of the course contains a short assignment. You'll practice every step of the process and receive feedback from a Story Design coach on key assignments, including the capstone: a story-based course. 

Templates, rubrics, worksheets

Check your progress throughout the training with detailed guides and rubrics for each assignment. Download all of the templates to use in your next Instructional Story Designed training experience! Keep you insights organized in the digital Notebook. 

Barrier breakers

A complete set of strategies to help you overcome 15 common barriers to implementing Instructional Story Design, such as winning stakeholders over to storytelling and right-sizing conflict.

Connections that keep you growing!

In-course discussions

Connect with peers, share your insights and learn from others within the online course at regular intervals. We call it Reflect & Share moments!

Live touchpoints with Rance

Three live virtual group meetings with author, Rance Greene spaced throughout the course to kick off the group session, check in on progress and celebrate your work.  


Ping us anytime in the Discuss tab of the course to ask questions and share insights. We're hear to help keep your capstone project on track!

Earn ATD Certification Points

School of Story Design has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 12 points.
Write your awesome label here.

Live sessions

Join your peers and Rance three times throughout the cohort for virtual, lively conversation and...of course...lots of stories!
  1. Launch Party
  2. Mid-course Check-in 
  3. Closing Celebration
To accommodate different time zones, two meeting times are offered for each of the above events. 
Write your awesome label here.

Register for the Next Experience!

"The Experience is...

...actionable!" | ...hands-on!" |!" | ...supportive." | ...expertly designed!" | ...empowering!"
"...insanely practical, but also fun and easy to produce. Rance's Story Design workshop was enlightening, to say the least!"
"Where I once saw bullet points, I now see dialogue... Highly recommend Rance’s expertise to take your training to the next level of awesomeness!"
"I have been telling stories in training for years, but this course helped me to go from telling stories to designing stories that help learners apply the content information."
"Rance provided a structured and clear way to make a story happen. And he took us step by step to building a great story. "
Write your awesome label here.

The perfect companion

Rance Greene's book, Instructional Story Design, published in 2020, is still a best-seller, empowering instructional designers with a relevant, method for discovering, designing and delivering stories that train. It's the ideal companion to this course. Chock full of stories, case studies and practical guidance that will help take your training to the story level.

Meet the creators of this course

Deanna Fischer
Learning experience designer & story enthusiast
“Storytelling and training are like peanut butter and jelly – they belong together! As the designer for the Instructional Story Design course, my goal was to make sure our audience experiences this firsthand through engaging interactions and content that puts them in the driver’s seat of their own story.”
Write your awesome label here.

"Working with Deanna to create this learning experience was a joy! In the course, I encourage IDs to both design and to consult. Deanna is a model of she's an amazing project manager...she kept me focused, organized and brought Instructional Story Design to life brilliantly. I'm so glad she's a School of Story Design learning experience designer!"
Rance Greene

Write your awesome label here.
Rance Greene
Author of Instructional Story Design, Owner of the School of Story Design
"Instructional Story Design has made a major impact on training programs across the globe. I'm thrilled that the School of Story Design is hosting this self-paced course, chock full of resources that will get IDs up on their storytelling feet quickly and confidently!"

Frequently asked questions

Does the Experience count toward Instructional Story Design Certification? 

Yes, this is Step 1 of Instructional Story Design certification. In Step 2, you'll discover, design and deliver a story-based course for an actual project at work or for your portfolio, with one-on-one mentorship with Rance Greene. 

Can I purchase The Experience & Certification all at once? 

Yes, you can bundle these two purchases into one and take $100 off. Purchase the bundle and save!

Can I purchase Certification later? 

Yes, you can purchase certification as much as a year later after you've gone through The Experience. 

Is The Experience for new or seasoned instructional designers?

The Experience is designed to take seasoned instructional designers to the next level in their expertise. If you are new to instructional design, you will not be left behind. Instructional Story Design is a great entry point into our field. Whether you are an expert or brand new, you will find great value in humanizing the learning experience through stories. 

Can I take my whole team to go through The Experience?

Yes, teams of 4 or more qualify for group discounts. Contact us and let us know how many people you'd like to register and we'll invoice for the discounted price. 

Can I bring The Experience to our team?

Yes! Teams can bring an Instructional Story Design workshop into their organization. Contact us. We'd love to help you out!
Created with