Rance Greene formed needastory.com and the School for Story Design for those who struggle with storytelling at work. His methodology—Story Design—gives leaders a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps leadership teams and entrepreneurs discover that they are uniquely equipped to tell the best story for their audiences. Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect humans to one another.