April 22 - June 4 

The Instructional Story Design Experience

Welcome to the flagship learning experience of the School of Story Design! 
Bring Rance Greene's book, Instructional Story Design, to life as you go through each step of the process, with guided practice, immediate feedback from a Story Design coach and peer support from fellow-designers from across the globe. Ready to humanize the learning experience? 
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Teams of 4 or more contact us for group discounts. 

What's included?

For candidates of the Instructional Story Design Certification, this course fulfills the requirement for Phase 1. 
Live touchpoints
State-of-the-art eLearning
Abundant resources

Elearning that will blow your mind!

Awesome video

Professional animated videos simulate conversations, provide concrete connections to skill-building and...a lot of laughs along the way. 

One-of a kind activities

You'll be interviewing stakeholders, gathering information from SMEs, designing and developing a story for training based on your analysis. It's as close to real life as eLearning can be!

Practical application

At each step of the process, you'll complete short assignments that lead up to the capstone project of a finished story for training and a short story-based course. 

Robust support to help you reach those goals!

Barrier busters

A complete set of strategies to help you overcome 13 common barriers to Instructional Story Design, such as winning stakeholders over to storytelling and right-sizing conflict.

Templates, rubrics, interactive workbook

Check your progress throughout the training with detailed guides and rubrics for each assignment. Download all of the templates to use in your next Instructional Story Designed training experience! Consult tools, tips and organize your notes in the workbook. 

Organized note taking

Step-by-step, you'll work through each chapter with the help of the course notebook, where you can record all of your notes. The workbook is packed with tools and tips to keep your learning on track. 

Connections that keep you growing!

In-course discussions

Share your ideas and learn from others with polls, comments and discussions in the course player. 

Live touchpoints with Rance

Three live virtual group meetings with Rance Greene spaced throughout the course to kick off the group session, check in on progress and celebrate your work.  


An Instructional Story Design coach provides written feedback on key assignments to  help take your work to the next level. 

"The Experience is...

...actionable!" | ...hands-on!" | ...fun!" | ...supportive." | ...expertly designed!" | ...empowering!"
"...insanely practical, but also fun and easy to produce. Rance's Story Design workshop was enlightening, to say the least!"
"Where I once saw bullet points, I now see dialogue... Highly recommend Rance’s expertise to take your training to the next level of awesomeness!"
"I have been telling stories in training for years, but this course helped me to go from telling stories to designing stories that help learners apply the content information."
"Rance provided a structured and clear way to make a story happen. And he took us step by step to building a great story. "

Earn ATD Certification Points

School of Story Design has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 12 points.
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Live sessions

Join your peers and Rance three times throughout the group course for lively conversation and...of course...lots of stories!
  1. A grand opening to the learning experience 
  2. A check-in mid-way through to discuss challenges and successes
  3. A closing party to celebrate your work
Write your awesome label here.
Write your awesome label here.

Bring instructional stories to life

Rance's book, Instructional Story Design brings storytelling to instructional designers in a way that's accessible and integrates with the instructional design process. As a designer, you are in the best position to produce a great story for your learning audience. 

Meet the creator of this course

Deanna Fischer
Learning experience designer & story enthusiast
“Storytelling and training are like peanut butter and jelly – they belong together! As the designer for the Instructional Story Design course, my goal was to make sure our audience experiences this firsthand through engaging interactions and content that puts them in the driver’s seat of their own story.”
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"Working with Deanna to create this learning experience was a joy! In the course, I encourage IDs to both design and to consult. Deanna is a model of both...plus she's an amazing project manager...she kept me focused, organized and brought Instructional Story Design to life brilliantly. I'm so glad she's a School of Story Design learning experience designer!"
Rance Greene

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Rance Greene
Author of Instructional Story Design, Owner of the School of Story Design
"Instructional Story Design has made a major impact on training programs across the globe. I'm thrilled that the School of Story Design is hosting this self-paced course, chock full of resources that will get IDs up on their storytelling feet quickly and confidently!"

Frequently asked questions

Does the Experience count toward Instructional Story Design Certification? 

Yes, this is Step 1 of Instructional Story Design certification. Step 2 is project-based mentorship. You'll discover, design and deliver a story-based course for an actual project you're designing at work.  

Can I purchase The Experience & Certification all at once? 

Yes, you can bundle these two purchases into one and take $100 off. Purchase the bundle and save!

Can I purchase Certification later? 

Yes, you can purchase certification as much as a year later after you've gone through The Experience. 

Is The Experience for new or seasoned instructional designers?

The Experience is designed to take seasoned instructional designers to the next level in their expertise. If you are new to instructional design, you will not be left behind. Instructional Story Design is a great entry point into our field. Whether you are an expert or brand new, you will find great value in humanizing the learning experience through stories. 

Can I take my whole team to go through The Experience?

Yes, teams of 4 or more qualify for group discounts. Contact us and let us know how many people you'd like to register and we'll provide group discount pricing. 

I don't want to wait for The Experience launch date! How can I get started now?

We know the feeling. We can hardly wait either! Teams can bring an Instructional Story Design workshop into their organization. Contact us. We'd love to help you out!
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