"An awakening!" | "Solid process!" | "I feel empowered!" | "A safe space to practice storytelling!" | "Awesome coaching!"
Owner, Intuito Group
Senior Director, Cohesity
Define who your audience is and the purpose of your message.
Write the story that will resonate with your audience.
Integrate the story with your message.
Story time! Present your final story-based message to the group. Get amazing feedback.
Build trust with a small group
Practice the process
Get great one-on-one coaching
Deliver the message to your real audience!
The Story Leader Trophy
It could be you!
Rance Greene formed needastory.com and the School for Story Design for those who struggle with storytelling at work. His methodology—Story Design—gives leaders a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps leadership teams and entrepreneurs discover that they are uniquely equipped to tell the best story for their audiences. Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect humans to one another.